This is Why LinkedIn Isn't Getting You Clients

Reserve your seat in my next masterclass to build the complete LinkedIn Growth System for your business: https://alexcolhoun.com/masterclass In this video I break down the 3-part system I use to make LinkedIn my #1 client acquisition channel. No paid ads. No outreach tools. No sales team. Most founders who aren't converting LinkedIn to clients are making the same mistake: they're trying to sell inside their posts. That doesn't work. Your content is the billboard. The buy button goes somewhere else. I cover brand identity and why your one-liner needs to be locked in and consistent across every platform, including how AI systems like ChatGPT and Perplexity decide who the authority is in your category. I cover how I think about content, the 3 jobs every post must do. And I cover the network growth strategy that puts 80–120 of my ICP in my world every single week, and exactly what I say to move them toward a masterclass seat instead of a sales call. Join the free LinkedIn Growth System community on Skool with 700+ founders: https://skool.com/innovator/about If you're new here, like this video and subscribe for weekly content on how to build your personal brand and business on LinkedIn. VIDEO CHAPTERS: 0:00 Why LinkedIn isn't getting you clients 0:37 The 3-part system: brand, content, network 1:12 AEO and why consistency across platforms is the new SEO 2:32 How to lock in your one-liner (and stop changing it) 4:00 The 3 jobs every LinkedIn post must do 4:45 Why you should never sell inside a post 6:10 The 200 connection request strategy 7:25 How to move connections into your masterclass without pitching 8:28 The full system recap #linkedin #linkedinstrategy #clientacquisition #linkedinforfounders #linkedingrowth