Why i quit shipping an app a month

Twelve apps a year built my portfolio to over $80k/month — but this year I'm only shipping four. ASO alone isn't enough anymore, so I'm leaning on paid ads, built-in viral moments, and letting ad data reshape the app itself. This is my current meta ads strategy: https://youtu.be/0YHKGcHetOA Follow my journey here: Website: https://adamlyttleapps.com Twitter: https://x.com/adamlyttleapps Github: https://github.com/adamlyttleapps Instagram: https://instagram.com/adamlyttleapps TikTok: https://tiktok.com/@adamlyttleapps Substack: https://adamlyttleapps.substack.com Shout out to my amazing video production team at https://clipwing.pro/ #AppDeveloper #Solopreneur #AppGrowth #indiedev #vibecoding #appstore #aso #indieapps #buildinpublic #solopreneur #appmarketing #metaads #ios