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The App Store is Now Pay-to-Play

12.8K views· 487 likes· 7:11· Sep 17, 2025

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The App Store has quietly removed the biggest advantage indie developers once had.. the “new app boost.” Now, unless you pay, your app launch might fail (even if it’s featured). In this video I break down the new reality of ASO in 2025 and why paid ads are becoming unavoidable. I'll show you the exact trick developers are using to get their apps ranking. Try PIANORUN for free here: https://apps.apple.com/app/id6449474440 Follow my journey here: Website: https://adamlyttleapps.com Twitter: https://x.com/adamlyttleapps Github: https://github.com/adamlyttleapps Instagram: https://instagram.com/adamlyttleapps TikTok: https://tiktok.com/@adamlyttleapps Substack: https://adamlyttleapps.substack.com Shout out to my amazing video production team at https://clipwing.pro/

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