Meta quietly killed the indie dev ads playbook (it's called Andromeda)

A few months ago Meta quietly rolled out an ads overhaul called Andromeda (and the indie dev playbook everyone's still using was filmed under a system that doesn't exist anymore). This is what I wish someone had told me on day one… the SDK trap, the learning phase and the 50-conversion rule that decides whether your campaign survives or just bleeds money until you give up. Watch my last video on Meta Ads creatives here: https://youtu.be/0YHKGcHetOA Follow my journey here: Website: https://adamlyttleapps.com Twitter: https://x.com/adamlyttleapps Github: https://github.com/adamlyttleapps Instagram: https://instagram.com/adamlyttleapps TikTok: https://tiktok.com/@adamlyttleapps Substack: https://adamlyttleapps.substack.com Shout out to my amazing video production team at https://clipwing.pro/ #AppDeveloper #Solopreneur #AppGrowth