Is App Store Optimization dead in 2025?

Is App Store Optimization really dead in 2025? The short answer: NO. It’s more important than ever. With Apple’s new algorithm changes it seems like it could be powered by machine learning and LLMs. Now the rules of ASO have shifted from simple keyword stuffing to optimizing context, semantics, and user conversion Follow my journey here: Website: https://adamlyttleapps.com Twitter: https://x.com/adamlyttleapps Github: https://github.com/adamlyttleapps Instagram: https://instagram.com/adamlyttleapps TikTok: https://tiktok.com/@adamlyttleapps Substack: https://adamlyttleapps.substack.com