Did Apple just break ASO? App Store rankings dropped 100+ overnight (June 2025)

Apple just made major changes to how apps are ranked in the App Store…and many developers saw their rankings crash overnight. In this video I break down everything we know so far about the ASO algorithm update, what’s actually working, and what might be behind the chaos. If your app rankings dropped this month you’ll want to watch this. This is the video on how I setup App Store listings for App Store Optimization: https://youtu.be/YaU0g8Z2GkM This is the prompt I'm using to check keywords using my metadata and ChatGPT: "using the information provided in the screenshots, and the description of the app, provide the most relevant search queries directly related to the app and the information provided in screenshots, title, subtitle and description. ensuring only keywords/search queries that would be exact search phrases derived from title, subtitle, app screenshots, and description. exclude long tail keywords, "* app" search phrases and any search phrases a user just wouldnt search, only keywords that are relevant to title, subtitle, screenshots, and description (if not matching context to all these elements then ignore), must have a relevancy score of atleast 95%, provide keywords as comma delimited so i can paste into ASO software. App description: ((paste your app description))" Follow my journey here: Website: https://adamlyttleapps.com Twitter: https://x.com/adamlyttleapps Github: https://github.com/adamlyttleapps Instagram: https://instagram.com/adamlyttleapps TikTok: https://tiktok.com/@adamlyttleapps Substack: https://adamlyttleapps.substack.com