KC Rottok - Leveraging skills: Marketing and Accountants

Since the last time we spoke (https://youtu.be/LPhS1NCOL3k?si=zO5Wll6eXz6IvgoW), KC has had a second book published. You can see the full episode here: https://open.spotify.com/show/3Bub6tsNbiyjw8oR5FtjfL?si=AcHfSjFCRwCesU0d0vLfyw The focus of this excerpt of our chat is the importance of marketing and sales for professional accountants to consider and work on. These are not necessarily natural skills for us, and unlikely to be a focus in our academic journey. So, let's chat about this a little.