In this video I link up with Matt from Spark Cycleworks and we go full behind-the-scenes on what it actually takes to design a one-of-one custom eMoto build. Spark’s been known for their custom Bandit builds, and now they’re bringing that same energy to their newer lineup—so we start planning out the very first custom Javelin and/or Brute. Instead of just talking specs on paper, I’m walking you through the real decisions that make a custom build feel right: the look, the stance, and the overall vibe you’re trying to create from the jump. The big takeaway is that a “custom” build isn’t just throwing parts at a bike—it’s a plan. I’m showing how the process starts with the rider and the goal, then you work backwards into the details so the final result actually makes sense as a complete package. If you’ve ever wanted a bike that’s truly yours, this is the kind of shop visit that shows you how to do it the right way—and yeah, you can visit Spark and build something custom for yourself too.