Destination Spotlight - SLO CAL - Set Up For Success

The county of San Luis Obispo (SLO CAL), is known as the place where ‘life’s too beautiful to rush’. The region is represented by the destination marketing and management organisation, Visit SLO CAL - a dynamic tourism body that exemplifies the positive power of collaboration between destination stakeholders. With a holistic end-to-end tourism strategy that’s underpinned by the pillars of destination stewardship and planning. In this series we will capture the essence of SLO CAL by exploring the ways in which their tourism strategy has been able to encourage sustainable tourism to the region whilst simultaneously acting as responsible stewards on behalf of the community that resides there. #SLOCAL #Travel #DestinationSpotlight