How Ghana Is Making Trade More Predictable for Businesses

Trade reform is helping Ghana move goods faster, reduce costs, and create jobs. Delays and uncertainty at the border can limit business growth and competitiveness—but trade facilitation reforms are changing that. This video explores how advance rulings, a key trade facilitation reform, are improving predictability at Ghana’s borders, lowering trade costs, and supporting job creation and business growth. By allowing traders to receive binding customs decisions before shipment, advance rulings reduce uncertainty, improve compliance, and speed up clearance times. In Ekumfi and across Ghana’s manufacturing and agricultural sectors, companies like Ekumfi Juices and Ethical Apparel Africa depend on both imports and exports to operate efficiently and reach global markets. Clearer and more transparent border processes help firms plan better, scale production, and create more stable employment opportunities. With support from the World Bank’s Trade Facilitation Support Program under the Ghana Economic Transformation Project, Ghana is strengthening implementation of the WTO Trade Facilitation Agreement by improving transparency and efficiency in customs processes. Global evidence shows that trade facilitation reforms can significantly reduce trade costs and strengthen economic competitiveness. ▶️ Learn how better trade systems are helping turn opportunity into jobs in Ghana. ----- Learn more: - Trade Facilitation Support Program: http://wrld.bg/tF1K50YTwLY - Ghana Economic Transformation Project: http://wrld.bg/xUkz50YTwJj Immersive Story coming soon. 💬 Subtitles (CC) available ⏱️ Chapters 00:00 Why trade matters for Ghana 00:24 Why trade gets stuck 00:40 The solution: advance rulings 00:48 How advance rulings are being delivered 01:24 Ghana’s bigger trade ambition 01:48 World Bank support 02:06 Creating jobs in Ghana #Ghana #TradeFacilitation #TradeReform #Customs #JobsAndGrowth ABOUT US 🌐 The World Bank Group (WBG) is one of the world’s largest sources of funding and knowledge for low-income countries. Its five institutions share a commitment to reducing poverty, increasing shared prosperity, and promoting sustainable development on a livable planet. http://www.worldbank.org