Everyone is talking about Claude right now, but most people are using it the same boring way: type a prompt, get an output, and Claude starts from scratch every single time. In this video, I show you the feature that changes the whole game—Claude Agent Skills—so you can install instructions once and stop re-explaining your business over and over. Skills make Claude feel like it’s “yours,” and when you use them correctly, it honestly feels like cheating (but you’re still the one doing the work). I walk you through a free pack of Claude skills built by Zane Cole (17 skills) and show you exactly how to download, upload, and use them inside Claude (you do need Claude’s paid plan—I'm on the $20/month tier). Then I demo it in real time using a niche I’m actively working with: excavators. I use the Niche Research skill to instantly get market intel, pain points, where prospects hang out, what language to use (and avoid), objections, and even outreach messaging. After that, I stack skills with the Discovery Question Generator to create a full set of discovery questions tailored to that niche—so you can sell and onboard clients faster. The takeaway is simple: services are the fastest way to get paid. I’m building my AI agency in the trenches, and I show how these skills plug directly into recurring revenue offers like voice AI, reputation management, websites, and automations (like my $497/month package).