Inside the Data: What SMBs Want from Their MSPs in 2026

Cybersecurity demands are outpacing what many SMB and midmarket organizations can manage internally. New global research from WatchGuard Technologies shows rising concern around AI-driven attacks, increasing pressure for 24/7 monitoring, and growing demand for MSPs that can deliver measurable security outcomes. In this webinar, WatchGuard will break down key findings from its global cybersecurity survey and what they mean for MSPs looking to grow their security practice and strengthen customer relationships. You’ll learn: • What SMBs are prioritizing most in cybersecurity today • Why organizations are shifting toward MSP-led security models • How AI concerns are changing customer expectations • Where cybersecurity spending is increasing, and what services customers value most • How MSPs can position themselves as strategic security partners rather than reactive support providers