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Tom Scott Answers Content Creator Questions | Tech Support | WIRED

610.6K views· 36,717 likes· 24:22· Jun 2, 2026

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YouTuber Tom Scott joins WIRED to answer the internet’s burning content creator and YouTube strategy questions. Should YouTube videos have an intro? What is a good traffic source on YouTube? Do thumbnails matter as much as people say? Answers to these questions and many more await on Creator Support. *WIRED recommends:* https://youtu.be/vj71yGp-8WM https://youtu.be/hfBJTpewWos https://youtu.be/yAkdi07egzc Watch more from WIRED | Tech Support: https://www.youtube.com/show/VLPLibNZv5Zd0dwIx8baZGDdkoPNg6LHAPDi?sbp=QAE%3D #TomScott #YouTube #WIRED 0:00 Content Creator Support with Tom Scott 0:20 Any tips on how to go viral so I can exit the workforce with everyone else? 0:55 Is upgrading your gear worth it? 1:40 Do you think thumbnails matter as much as people say? 4:10 How far in advance do you plan content? 5:40 What is a good traffic source? 6:32 How important are the first 10 to 15 seconds of a video? 7:31 How much time wait a video is going to take off or not? 8:19 Should my YouTube videos have an intro? 9:17 Is clickbait in your title and thumbnail worth it? 10:17 The more content you put out, the better? 11:11 I want to change my YouTube niche without losing my old audience. How can I do it? 12:53 Brand Deals 14:11 Skills to practice as a content creator 14:37 What more can I do to push my content out to the algorithm, or do I just have to wait? 15:36 How do you find your niche online? 16:19 How do you deal with burnout? 17:51 How do I be a creator without being a people pleaser? 18:35 Attention spans 19:21 How has your content evolved since you first started? 20:03 How do you know what content your audience likes? 20:56 Is being a full-time creator over-glamorized and financially reckless? 22:21 How much time do you spend now on content creation? 22:43 What happens to content creators once they are no longer at their peak? Still haven’t subscribed to WIRED on YouTube? ►► http://wrd.cm/15fP7B7 Listen to the Get WIRED podcast ►► https://link.chtbl.com/wired-ytc-desc Want more WIRED? Get the magazine ►► https://subscribe.wired.com/subscribe/splits/wired/WIR_YouTube?source=EDT_WIR_YouTube_0_Video_Description_ZZ Follow WIRED: Instagram ►►https://instagram.com/wired Twitter ►►http://www.twitter.com/wired Facebook ►►https://www.facebook.com/wired Tik Tok ►►https://www.tiktok.com/@wired Get more incredible stories on science and tech with our daily newsletter: https://wrd.cm/DailyYT Also, check out the free WIRED channel on Roku, Apple TV, Amazon Fire TV, and Android TV. ABOUT WIRED WIRED is where tomorrow is realized. Through thought-provoking stories and videos, WIRED explores the future of business, innovation, and culture.

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