The ascent of right wing political influencers in American society, and their primacy in conservative pop culture, has underpinned much of the second Trump administration. WIRED Senior Editor Makena Kelly tracks the origins of this seismic shift in the media landscape—and how we arrived where we are today. Still haven’t subscribed to WIRED on YouTube? ►► http://wrd.cm/15fP7B7 Listen to the Get WIRED podcast ►► https://link.chtbl.com/wired-ytc-desc Want more WIRED? Get the magazine ►► https://subscribe.wired.com/subscribe/splits/wired/WIR_YouTube?source=EDT_WIR_YouTube_0_Video_Description_ZZ Follow WIRED: Instagram ►►https://instagram.com/wired Twitter ►►http://www.twitter.com/wired Facebook ►►https://www.facebook.com/wired Tik Tok ►►https://www.tiktok.com/@wired Get more incredible stories on science and tech with our daily newsletter: https://wrd.cm/DailyYT Also, check out the free WIRED channel on Roku, Apple TV, Amazon Fire TV, and Android TV. ABOUT WIRED WIRED is where tomorrow is realized. Through thought-provoking stories and videos, WIRED explores the future of business, innovation, and culture.

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