How Google Makes Billions Off You—And How To Opt Out | Incognito Mode | WIRED

You can’t go online without interacting with Google in some way. And while we pretty much all know by now that the tech titan makes money from advertising, you might not know the scale of that revenue (about $264 Billion in 2024, 75% of their total for the year.) What makes Google’s targeted advertising so valuable? You guessed it: your data. So can anyone escape the reach of Google’s data collection behemoth? We take a deep dive into how Google generates astronomical revenue by following you—and how to opt out. Read more: https://www.wired.com/story/googles-new-privacy-features-put-the-responsibility-on-users/ 0:00 How Google Makes Billions Off You 0:47 Google’s Scope 1:53 Data Collection 2:58 Cookies 4:27 Fingerprinting 5:43 Does Google Sell Your Data? 7:34 Legal Issues 8:05 What Can You Do? Director: Efrat Kashai Director of Photography: Mar Alfonso Editor: Louis Lalire Host: Andrew Couts Line Producer: Jamie Rasmussen Associate Producer: Paul Gulyas Production Manager: Peter Brunette Production Coordinator: Rhyan Lark Camera Operator: Jeremy Harris Gaffer: Salif Soumahoro Sound Mixer: Michael Guggino Production Assistant: Shanti Cuizon-Burden Post Production Supervisor: Christian Olguin Supervising Editor: Eduardo Araujo Assistant Editor: Andy Morell Still haven’t subscribed to WIRED on YouTube? ►► http://wrd.cm/15fP7B7 Listen to the Get WIRED podcast ►► https://link.chtbl.com/wired-ytc-desc Want more WIRED? Get the magazine ►► https://subscribe.wired.com/subscribe/splits/wired/WIR_YouTube?source=EDT_WIR_YouTube_0_Video_Description_ZZ Follow WIRED: Instagram ►►https://instagram.com/wired Twitter ►►http://www.twitter.com/wired Facebook ►►https://www.facebook.com/wired Tik Tok ►►https://www.tiktok.com/@wired Get more incredible stories on science and tech with our daily newsletter: https://wrd.cm/DailyYT Also, check out the free WIRED channel on Roku, Apple TV, Amazon Fire TV, and Android TV. ABOUT WIRED WIRED is where tomorrow is realized. Through thought-provoking stories and videos, WIRED explores the future of business, innovation, and culture.