The Future of Wearable Tech From Concept to Execution

In this episode of the WHOOP Podcast, WHOOP Founder & CEO, Will Ahmed, sits down with Global Creative Director, WHOOP x SR_A, Samuel Ross, to explore the deep connection between impactful creative designand long-term performance. From growing up immersed in craft and industrial design, Samuel shares how elite creators sustain momentum through discipline, ritual, and emotional intelligence. Drawing from his experience working with mentors like Virgil Abloh and a variety of global brands, Samuel defines what makes a brand's creative identity truly impactful. Will and Samuel unpack how the body shapes creativity, why flow state is built through physical practice, and what true success looks like as a creative. Samuel unpacks what it has been like to work with WHOOP, unveiling an inside look at the highly anticipated WHOOP x SR_A partnership. 00:00 Introduction and Early Life 00:35 Childhood Memories and Inspirations 01:07 Teenage Years and Entrepreneurial Spirit 02:19 Cultural Influences and Early Inspirations 03:37 Collaborations and Mentorship 04:40 Working with Virgil Abloh 07:55 Design Philosophy and Flow State 12:23 Personal Fitness and Routine 19:21 Defining Success and Community Impact 23:49 Current Projects and Future Vision Join the waitlist: http://shop.whoop.com/samuelross?utm_source=podcast&utm_medium=podcast&utm_campaign=samuelross Follow WHOOP Website: www.whoop.com Instagram: www.instagram.com/whoop X: www.twitter.com/whoop Facebook: www.facebook.com/whoop Listen and subscribe to the podcast: Apple Podcasts: https://podcasts.apple.com/us/podcast/whoop-podcast/id1445509665 Spotify: https://open.spotify.com/show/0yFoBgekRMM9lN0xMMczL7?si=Xs4zlCgKSpGAs28wx7SWDw&nd=1 Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8yMzA0NDIucnNz