AI SEO & GEO Only Work If You Optimize This First (It’s NOT your homepage)

What if Google traffic stopped being your growth engine and AI started deciding which businesses get discovered? In this episode, we sit down with Andrew Holland, Director of SEO and one of the world’s leading voices on Generative Engine Optimization (GEO), to unpack why traditional SEO is collapsing — and how local agencies are uniquely positioned to win in the age of AI search. Learn why keywords are dead, why AI is becoming the real “reader” of your website, and how agencies can rebuild their SEO services around revenue, positioning, and problem-space optimization instead of traffic and blog posts. What You’ll Learn in This Episode The Collapse of Traditional SEO Keywords Are Dead. Problem Spaces Are the Future. Why Local Agencies Will Win in AI Search How to Identify Problem Spaces for Local Businesses Prompt-Ready Content vs. SEO Content The New Rules of Authority: Brand, Mentions & Mutual Information How AI Reads Your Website (and What It Looks For) Category Entry Points (CEPs) Key Concepts in This Video Generative Engine Optimization (GEO) Future of SEO in AI search Problem-Space Optimization Category Entry Points (CEPs) AI Search Behaviour Local SEO & Revenue-Driven SEO Brand Positioning for AI Search Authority Building (mentions, citations, PR) Search Without Keywords AI-First Organic Strategy Mutual Information Signals Content Strategy for Agencies User Intent in AI Search Collapse of Top-of-Funnel SEO If you want your agency to survive (and thrive) as AI takes over search… hit play. CONNECT WITH Andrew Holland 🌐 zoogly.co.uk 💼 https://www.linkedin.com/in/andrew-holland-seo/ CONNECT WITH US YouTube: youtube.com/@Vendasta LinkedIn: https://linkedin.com/company/vendasta X: https://x.com/vendasta Instagram: https://www.instagram.com/vendasta/ Thanks for watching! If you enjoyed this podcast... 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/ca/podcast/conquer-local-podcast/id1327121811 🟢 Leave a rating on Spotify https://open.spotify.com/show/0KWXAOnW3uTtlIIyDwFt4s?si=5d18f51793a9484a Vendasta is the leading AI software company for customer acquisition and engagement, helping businesses get more customers. And keep them. Our AI-powered platform unifies marketing, sales, and operational workflows—eliminating the need for fragmented tools and streamlining every stage of the customer journey. With proprietary SMB data, intelligent automation, and AI assistants that handle repetitive tasks, Vendasta helps businesses attract, engage, and retain customers with unmatched efficiency. Our solutions empower partners like digital marketing agencies, franchisors, and MSPs to scale operations seamlessly, optimize campaigns, and drive long-term growth. Transform Your Agency with Vendasta – Demo Available https://www.vendasta.com/request-demo/