AI Found $1M in Sales Hiding in Instagram comments

What if your agency could turn social media comments into revenue reports? In this episode, we sit down with Brooke B. Sellas, founder of B-Squad Social and a recognized expert in conversation-first marketing, to show how agencies can move from content-first to conversation-first, leverage AI to quantify social ROI, and orchestrate social strategies that actually drive revenue. What you’ll learn: Why your engagement metrics lie: How social media ROI hides in the comments, not the content — and the one shift that makes executives stop asking “What’s the value of social?” The CARE Framework: How to transform chaos in your inbox into conversion clarity using Brooke’s four-part framework: Conversation, Acquisition, Retention, Engagement. Conversation Mining with AI: How AI social listening tools detect hidden “buying” and “churn” conversations across platforms (even Reddit!), so your team never misses a lead again. Return on Conversation Report: The step-by-step system to tag, track, and tie DMs and comments directly to pipeline — so social finally earns its seat at the revenue table. Dark Mentions & Sentiment Shifts: How AI uncovers untagged brand mentions and warns you when customer sentiment dips — before it becomes a PR problem. Human + AI Workflow: How to blend empathy and automation so AI does the heavy lifting while your team delivers the human connection that converts. Key Concepts in This Video: Social Media ROI AI Social Listening CARE Framework (Conversation, Acquisition, Retention, Engagement) Conversational Marketing Voice of Customer Tagging Return on Conversation Report Human-AI Collaboration in Social Media Dark Mentions & Sentiment Analysis Social Pipeline Attribution Customer Retention through AI Conversation-First Strategy vs. Content-First 📈 If you want your agency to measure and monetize social conversations — instead of just posting content and hoping — hit play. CONNECT WITH Brooke Sellas: 🌐 https://bsquared.media/ 💼https://www.linkedin.com/in/brookebsellas/ 📩 brooke@bsquared.media Chapters 00:00 What If Your Comments Could Close Deals? 2:14 The CARE framework explained 6:10 How AI finds hidden sales signals 09:20 Human + AI collaboration 10:40 AI sentiment analysis 11:30 Trend and pattern detection 16:40 Return on Conversation report 20:00 Shift from content to conversation 20:22 Why conversations convert faster than content CONNECT WITH Us: YouTube: youtube.com/@Vendasta LinkedIn: https://linkedin.com/company/vendasta X: https://x.com/vendasta Instagram: https://www.instagram.com/vendasta/ Thanks for watching! If you enjoyed this podcast… 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/ca/podcast/conquer-local-podcast/id1327121811 🟢 Leave a rating on Spotify https://open.spotify.com/show/0KWXAOnW3uTtlIIyDwFt4s?si=5d18f51793a9484a Vendasta is the leading AI software company for customer acquisition and engagement, helping businesses get more customers. And keep them. Our AI-powered platform unifies marketing, sales, and operational workflows—eliminating the need for fragmented tools and streamlining every stage of the customer journey. With proprietary SMB data, intelligent automation, and AI assistants that handle repetitive tasks, Vendasta helps businesses attract, engage, and retain customers with unmatched efficiency. Our solutions empower partners like digital marketing agencies, franchisors, and MSPs to scale operations seamlessly, optimize campaigns, and drive long-term growth. Transform Your Agency with Vendasta – Demo Available https://www.vendasta.com/request-demo/