Agency Pricing Expert Reveals the Psychology Behind Getting Paid More

The biggest barrier to charging what your agency is worth? It’s not your clients—it’s you. 💡 In this insightful episode, we sit down with Casey Brown, founder of Boost Pricing, who has helped companies generate over $1 billion in profits by mastering pricing strategies. Casey shares actionable tips on how agency owners can: 👉 Break free from fear-based pricing 👉 Handle pricing objections with confidence 👉 Use psychology to make clients want to pay more 👉 Apply the 65% rule to determine if it’s time to raise your rates 📢 Discover how to stop leaving money on the table, master your pricing conversations, and confidently charge what your services are worth. 👉 If you’ve ever felt undervalued or underpaid, this episode will change how you approach pricing forever. TIMESTAMPS 00:00 - The Pricing Psychology 02:30 - The 65% Rule 04:04 - Seller and Buyer Perspectives 07:49 - Preparing for Pricing Objections (and Practicing the Hard Parts) 08:50 - Why Agencies Almost Always Undervalue Themselves 12:17 - Reframing Sales as Service 13:48 - Pricing Strategies for Existing Customers 🎥 Don’t forget to like, comment, and subscribe for more strategies to help your agency thrive! #AgencyPricing #BoostPricing #NegotiationTips #MarketingAgency #valuebasedpricing 🚀Transform Your Agency with Vendasta🚀 – Demo Available https://bit.ly/3X1WGbl 🌐Or checkout our website: https://www.vendasta.com/ CONNECT WITH CASEY BROWN: 🌐https://www.caseybrown.com/ 🌐https://boostpricing.com/ 💼https://www.linkedin.com/in/caseybrownboost/ CONNECT WITH VENDASTA: 📹 Subscribe on YouTube: youtube.com/@Vendasta 💼 Connect on LinkedIn: linkedin.com/company/vendasta 📺RECOMMENDED NEXT WATCH Hit play now and discover how to win more business without burning out https://www.youtube.com/watch?v=ghRmYe9n55k *** Thanks for watching! If you enjoyed this podcast... 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/ca/podcast/conquer-local-podcast/id1327121811 🟢 Leave a rating on Spotify https://open.spotify.com/show/0KWXAOnW3uTtlIIyDwFt4s?si=5d18f51793a9484a