A Kitchen Hobby Turned Into a $320K/Year Business (HOW?!)

I'm proud to have Bizee sponsor this video. #ad Their platform makes launching and managing an LLC straightforward, and it’s a service I genuinely believe in and recommend to anyone ready to start their business. https://bizee.com/?utm_source=youtube&utm_medium=content_sponsorship&utm_campaign=upflip When Ashley couldn't find soap without harsh chemicals, her small business idea started right in her kitchen. At 21, this new mom invested $300 in thrifted pots and basic supplies, teaching herself soap making while her baby slept, and no, she didn't ace her Chemistry class. She began by sharing soap bars with friends and hitting local farmers markets with her daughter strapped to her chest. But hauling soap and a toddler every weekend wasn't sustainable. She wanted to be a stay at home mom. That's when she turned to social media, posting three times daily about her life and her soap making business. One TikTok video later, her Etsy shop sold out overnight. This is where her small business turned into her making over $320,000 a year. Three years later, Ashley runs a 700-member subscription service from her workshop, crafting 1,000 bars weekly. She reached her goal of staying home with her daughter 24/7 while teaching others how to start a business through her online courses. She's never spent money on ads, just real, unfiltered content about her day-to-day life. She's truly an entrepreneur. In this episode, Ashley shares exactly how a beginner with basic supplies built something meaningful from home, and how you can too. 💥 Most New Businesses Fail From Guessing 💥 UpFlip Accelerator gives you the system to launch faster and get clients sooner. 👉 https://www.upflip.com/accelerator Or start FREE with our quick-start trainings ↓ 🧽 How to start a $140k/month cleaning business - https://learn.upflip.com/cleaning-business-masterclass 🥤 How to start a $50K/month vending business - https://learn.upflip.com/the-vending-bootcamp-masterclass 🖌️ How to start a million-dollar painting business for under $1K - https://learn.upflip.com/how-to-start-a-painting-business-masterclass 🚛 How to start a $10k/month moving and junk removal business - https://learn.upflip.com/moving-and-junk-removal-masterclass 🔑 How to start a $8K/month mid-term rental business - https://learn.upflip.com/the-mid-term-rental-blueprint-masterclass 🏠 How to make $248K in tax-free profit from building and selling homes - https://learn.upflip.com/the-builders-blueprint-masterclass 🗺️ How to make $25K in one deal buying and selling land - https://learn.upflip.com/land-flipping-blueprint-masterclass OR… 🎓 Join UpFlip Academy to “copy-paste” the top million-dollar service businesses you can start in weeks and profit from in months - https://links.upflip.com/academy-yt More UpFlip Official Resources: 📕 FREE access to 137 Most Profitable Businesses - https://next.upflip.com/episode-263 🎙️ Follow the UpFlip Podcast - https://links.upflip.com/podcast-yt 📩 Join the UpFlip Newsletter - https://links.upflip.com/newsletter-yt 👉 Check out Ashley’s business - https://myhealthysoap.com/ Timestamps: 00:00 - Start 00:36 - Business born from a mother’s instinct 01:08 - Started with ZERO knowledge 01:49 - 2 must-have ingredients 02:25 - Behind every win is a supportive husband 02:54 - The very first customers 03:33 - Sparkling water for soap?! 04:46 - Power of social media 05:18 - Making soap for only $17 05:41 - What makes a “true” soap? 06:10 - The most basic equipment 06:56 - Surprise… you need a crockpot! 07:40 - Hot vs Cold process 08:58 - “I failed Chemistry! I hated the class!” 10:29 - How you actually SELL soap 10:58 - An artist or a chemist? 11:33 - Rookie mistakes 12:17 - It’s soap making time! 12:51 - Gloves on. Goggles up. 13:41 - Right measurements for safety 15:23 - Monthly revenue 16:25 - Be resourceful! Source secondhand. 17:18 - Struggle of the perfect slice 18:33 - Scaling is a process 18:58 - Let’s talk numbers! 19:54 - Startup costs 20:29 - Overhead costs 21:00 - Fan blitz 22:23 - Pricing plot twist 23:57 - From 40 to a thousand bars a WEEK 24:23 - What full-scale really looks like 25:03 - Growing slowly but consistently 26:18 - Soap making = Unlimited creativity 27:18 - Keeping consistency is simple 28:13 - Cutting big batches easily 29:20 - Bar cutter in action 29:58 - Crafting the prettiest bars 30:41 - Game-changer tool… from Amazon?! 31:34 - A month-long process 32:18 - Warehouse at home 33:05 - “I never leave my house!” 33:47 - Before the growth… and after 34:32 - Let’s wrap soap in 45 seconds! 36:09 - $0 on marketing 36:42 - Spend 20 minutes for a million eyeballs 37:58 - Marketing while working 38:30 - Your hook is your superpower 39:20 - Made it work. Period. 40:04 - A family business 40:26 - Stop overthinking! Figure it out later. 41:03 - Outro #howtostartabusiness #smallbusinessideas #soapmaking #becominganentrepreneur #beginnerbusiness