Thanks to Skillshare for sponsoring this video! The first 500 people to use https://skl.sh/upflip09241 will receive a one-month free trial of Skillshare. Get started today! At just 19, Keida transformed a heartfelt birthday gift into a million-dollar embroidery empire called Soulmate Customs. What started with a simple embroidered outline of her and her mom has exploded into a phenomenon that's caught the attention of Access Hollywood and social media worldwide. Starting with just one $300 embroidery machine and a Shopify store, Keida hit the remarkable milestone of $1M in revenue within her first 11 months without spending a dime on advertising. Her unique embroidery designs and authentic social media presence struck a chord with customers looking for personalized, meaningful gifts. Though music was her first dream, entrepreneurship ran in her blood. Growing up watching her parents build their businesses taught her invaluable lessons that she would later apply to her own company. Her curiosity and hands-on involvement in her parents' business dealings laid the foundation for her success with Soulmate Customs. In this episode, discover how this young founder scaled her embroidery from a beginner’s concept into a multi-seven-figure business in just three years. Learn her organic marketing strategies, how she reinvested profits to fuel growth, and why staying true to her creative vision helped her build a loyal customer base in the competitive embroidery industry. 💥 Most New Businesses Fail From Guessing 💥 UpFlip Accelerator gives you the system to launch faster and get clients sooner. 👉 https://www.upflip.com/accelerator Or start FREE with our quick-start trainings ↓ 🧽 How to start a $140k/month cleaning business - https://learn.upflip.com/cleaning-business-masterclass 🥤 How to start a $50K/month vending business - https://learn.upflip.com/the-vending-bootcamp-masterclass 🖌️ How to start a million-dollar painting business for under $1K - https://learn.upflip.com/how-to-start-a-painting-business-masterclass 🚛 How to start a $10k/month moving and junk removal business - https://learn.upflip.com/moving-and-junk-removal-masterclass 🔑 How to start a $8K/month mid-term rental business - https://learn.upflip.com/the-mid-term-rental-blueprint-masterclass 🏠 How to make $248K in tax-free profit from building and selling homes - https://learn.upflip.com/the-builders-blueprint-masterclass 🗺️ How to make $25K in one deal buying and selling land - https://learn.upflip.com/land-flipping-blueprint-masterclass OR… 🎓 Join UpFlip Academy to “copy-paste” the top million-dollar service businesses you can start in weeks and profit from in months - https://links.upflip.com/academy-yt More UpFlip Official Resources: 🏪 FREE REPORT → The 10 BEST and WORST Businesses to Start In 2026 (Under $5K) - https://next.upflip.com/10-biz-ideas-222 🎙️ Follow the UpFlip Podcast - https://links.upflip.com/podcast-yt 📩 Join the UpFlip Newsletter - https://links.upflip.com/newsletter-yt 👉 Check out Keida's business - https://soulmatecustoms.com/ Timestamps: 00:00 - Start 00:43 - The perfect gift 01:10 - The team 02:01 - Inspiration behind the brand 03:20 - Inventory room 03:43 - A hundred thousand… in 30 days?! 05:30 - Ultimate secret to selling 06:42 - Monthly overhead 07:24 - Stock wisely! 08:24 - “Hooping” a hoodie 09:06 - The design process 10:41 - Revenue 11:00 - Making money overnight 13:00 - Fan blitz 14:43 - A well-worth investment 15:12 - Never one and done 16:54 - The “Failure Museum” 17:22 - Production volume 17:53 - From spotlight to startup 18:41 - Wall of stories 19:37 - Struggles of a teenage leader 20:47 - Scrappy and never perfect 22:00 - Paul’s first TikTok video 23:04 - Choosing content 23:35 - Consistency is king 24:43 - Dealing with seasonality 25:37 - Marketing beyond TikTok 26:20 - System for efficiency 27:10 - Quality and damage control 28:10 - More grind, more luck 28:38 - Tips on staying grounded 30:03 - Finishing touches 30:37 - Jewelry-side of the biz 31:19 - Tracking inventory 32:02 - User-generated content 33:36 - Perks of live selling 35:20 - Jewelry machines 36:32 - Success is beyond 9-5 37:44 - Quality is NOT everything 38:27 - Mother-daughter work dynamic 39:18 - All about marketing 40:12 - Cracking the Gen Z code 41:21 - Habits for success 42:32 - Working with family 43:36 - “Pressure is a privilege” 44:37 - Outro #ecommerce #ecom #ecommercebusiness

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