Marketing | Course Deep Dive

Get Stuck In to Marketing. Hit play for a deep dive into course content, career paths, learning and teaching methods, additional opportunities, and why Bradford should be your number one choice. For more information, visit https://www.bradford.ac.uk/courses/ug/marketing-bsc/ 00:00 Introduction 00:20 What is Marketing? 02:07 Career opportunities 03:16 Why Bradford? 04:15 How do we teach? 06:15 Additional opportunities? 07:16 How do we support you? 07:36 Next steps Become an effective communicator and creative problem-solver, equipped with the skills and commercial insight you need for a career in marketing and wider managerial roles. You will learn to identify where competitive advantages lie, and develop the tools you need to respond to market opportunities. We’ll give you practically focused learning experiences and industry insight, developing you into a well-rounded marketing professional. You will study areas such as: • consumer psychology and behaviour • the interface of business with society and culture • business economics • strategic management • market research The programme reflects the latest developments in this fast-moving field - you will learn from researchers at the cutting edge of the subject, as well as experienced marketing professionals. You’ll also gain an in-depth understanding of how marketing fits into the broader context of business and management. Professional accreditation: We are proud to be in an elite group of business schools to hold the triple accreditations of Equis, AMBA and AACSB, often referred to as the "Triple Crown". The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The University of Bradford has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. By completing BSc Marketing from Bradford, you'll be eligible for up to 50 credits of exemptions from CIM professional qualifications. Find out more about CIM qualifications. -------------------------------------------------------------------------------------------------------------------------------------------------------------- Making a difference and changing lives through equality of opportunity. Discover more about the University of Bradford: CONNECT WITH UNIVERSITY OF BRADFORD Website: https://www.bradford.ac.uk/ Facebook: https://www.facebook.com/university.bradford Twitter: https://twitter.com/UniofBradford LinkedIn: https://www.linkedin.com/school/university-of-bradford/ Instagram: https://www.instagram.com/universityofbradford/ Tik Tok: https://www.tiktok.com/@uniofbradford Spotify: https://open.spotify.com/user/uniofbradford Unibuddy: https://www.bradford.ac.uk/student-life/chat/ Current students: https://portal.bradford.ac.uk/ ABOUT UNIVERSITY OF BRADFORD At the University of Bradford, our focus is on creating the conditions for social, cultural, and economic impact. We are committed to social inclusion and our work to expand opportunity and enable students to reach their potential has led to us topping the Social Mobility Index of English universities for the last two years. Our students belong to a supportive University community and achieve the best outcomes as graduates. Our University Strategy sets out our ambitions for 2025, which we will achieve by using our proud heritage as a springboard and remaining steadfast in our commitment to equality, diversity, and inclusion. We will harness our strengths in research, innovation, teaching and partnerships to extend our reputation, influence, and impact. All of this will create a values-led culture that is inclusive and effective in enriching lives and benefitting society.