Transitioning from Retail Exec to Wholesale Mortgage | Alex Madonna | Good. Better. Broker. Ep. 121

Why a Top Retail Lending Executive Decided to Open his Own Independent Mortgage Broker Shop After a long and very successful career at a large retail mortgage lender, Alex Madonna has made a pivot to the mortgage broker space. Why does he believe the wholesale channel is the place to plant his flag? Watch Episode #121 of the Good. Better. Broker. podcast as we sit down with Alex to find out the vision for his new company and his plans to make it a destination for top loan originators. In this episode of the Good. Better. Broker. podcast, you’ll learn how a former retail lender executive aims to leverage the power of the wholesale channel to build his new mortgage brokerage. 00:00: Intro 1:26: Why Alex decided to start his own broker shop 2:25: How it feels to come back to the broker channel 3:27: The timing of Alex announcing his move 4:30: Why Alex has been successful in the direct lending model 5:28: New customer acquisition 7:38: The model Alex is building at his new company 9:45: The importance of transparency in mortgage origination 11:45: What Alex is looking for in loan originators 14:20: Coaching LOs to think long-term 16:13: What LOs should look for in a broker shop 18:05: The key elements to building a successful business 19:48: How Alex feels about his fresh start in the broker channel Show Contributor: Alex Madonna Connect on LinkedIn Connect on Facebook Connect on Instagram About the Host: Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University. Episode 121 | Building a Destination Broker Shop for Top Originators Listen & Subscribe to the Podcast: Apple Podcasts, Spotify – https://www.uwm.com/good-better-broker?utm_source=youtube&utm_medium=streaming&utm_campaign=gbb THIS INFORMATION IS PROVIDED TO MORTGAGE PROFESSIONALS ONLY, AND IS NOT INTENDED FOR, OR, AUTHORIZED FOR CONSUMER DISTRIBUTION. THE VIEWS EXPRESSED BY GUESTS ARE THEIR OWN, AND DO NOT NECESSARILY REPRESENT THE VIEWS OF UNITED WHOLESALE MORTGAGE, LLC. THE INFORMATION, OPINIONS, AND RECOMMENDATIONS PRESENTED IN THIS PODCAST SERIES DO NOT CONSTITUTE LEGAL OR OTHER PROFESSIONAL ADVICE OR ENDORSEMENTS OF ANY KIND.