Mastering The Small Things | Keith Richardson | Good. Better. Broker. Ep. 93

Loan Originators are Looking for Tech, Leads, and Retention Tools – but That’s Not All As mortgage brokerages look to hire and retain talented loan originators, broker-owners are asking themselves an important question: what do LOs want from the company where they hang their license? Listen to episode #93 of Good. Better. Broker. as we sit down with the president of a mortgage company that closed over $1B in loan volume in 2024. He’ll explain how their support-focused approach has fueled production and retention. In this episode of the Good. Better. Broker. podcast, you’ll find out why prioritizing LO support helps mortgage brokers keep talented loan originators. In this episode, we discuss… 1:41: how Keith keeps talented loan originators 2:15: how Keith’s experience outside mortgage helped shape his leadership style 2:47: what Keith does to help his LOs solve the revenue riddle 3:23: what Keith does to make sure his LOs feel taken care of 4:01: the biggest needs of LOs in today’s mortgage landscape 4:46: how Keith provides happiness through operations 5:50: why a faster and easier process matters for LOs 6:29: why Keith gets back to all of his LOs within an hour 7:21: how Keith has come to have an empathetic approach 8:28: supporting LOs while also holding people accountable 9:51: why Keith tells recruits their best reference is current LOs at the company 10:35: feedback from Keith’s LOs on why they stay with the company 11:47: Keith’s advice for other brokers on keeping top talent Keith Richardson is an independent mortgage broker and the President of Coast 2 Coast Mortgage Lending, based in Northeast Florida. He spent his first 15 years in the mortgage industry as a loan originator before crossing over into management. Today, Keith manages about 300 LOs in 36 states. Keith’s heart is in truly serving loan officers and their needs. His motto is "Life is hard, mortgages don’t need to be!" Episode 93 | Make the Small Things Your Biggest Priority Listen & Subscribe to the Podcast: Apple Podcasts, Spotify – https://www.uwm.com/good-better-broker?utm_source=youtube&utm_medium=streaming&utm_campaign=gbb