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Keep Your Friends Close and Your Agents Closer | Courtney Crowder | Good. Better. Broker. Ep. 114

268 views· 7 likes· 14:01· Jan 20, 2026

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When Your Social Circle is Mostly Real Estate Agents, Business Comes Naturally Every mortgage loan originator has a different strategy for how they get referrals from real estate agents. For Courtney Crowder, it happens naturally because most of the agents she works with are her friends. How does blending business with personal help mortgage loan originators bring in more loans? Watch episode #114 of Good. Better. Broker. to find out how Courtney has become the preferred lender for multiple real estate brokerages in her area. In this episode of the Good. Better. Broker. podcast, you’ll learn how to be a champion and a cheerleader for your real estate agents. In this episode, we discuss… 0:00 Intro 1:36: Going from working the front desk to being a broker-owner 2:15: Pairing real estate agents with the right LOs 2:39: Why Courtney treats her business like a real estate agent 3:20: How Courtney has accumulated 80+ agents who send her business 3:51: Being a champion for your real estate agents 4:31: Using social media to cultivate agent relationships 6:30: Relating to single women who are homebuyers 7:48: Networking through women’s groups 9:01: Staying connected to real estate agents 11:04: When it’s ok to say no to a real estate agent 12:04: Becoming the preferred lender for multiple real estate brokerages 13:32: How other LOs can work with more real estate agents Episode 114 | Keep Your Friends Close and Your Agents Closer Listen & Subscribe to the Podcast: Apple Podcasts, Spotify – https://www.uwm.com/good-better-broker?utm_source=youtube&utm_medium=streaming&utm_campaign=gbb THIS INFORMATION IS PROVIDED TO MORTGAGE PROFESSIONALS ONLY, AND IS NOT INTENDED FOR, OR, AUTHORIZED FOR CONSUMER DISTRIBUTION. THE VIEWS EXPRESSED BY GUESTS ARE THEIR OWN, AND DO NOT NECESSARILY REPRESENT THE VIEWS OF UNITED WHOLESALE MORTGAGE, LLC. THE INFORMATION, OPINIONS, AND RECOMMENDATIONS PRESENTED IN THIS PODCAST SERIES DO NOT CONSTITUTE LEGAL OR OTHER PROFESSIONAL ADVICE OR ENDORSEMENTS OF ANY KIND.

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