How To Use Cross Quals For Long-Term Growth | Joey Roquet | Good. Better. Broker. Ep. 103

Make Listing Agents Look More Professional to Sellers by Doing Cross Qualifications Targeting listing agents isn’t something a lot of mortgage loan originators do, but it can be a very effective long-term play for earning business. How do cross qualifications help LOs build brand capital with agents? Watch Episode #103 of Good. Better. Broker. to hear from a broker who strengthens his relationships by providing value to referral partners without expecting anything in return. In this episode of the Good. Better. Broker. podcast, you’ll learn why cross quals are a successful strategy for impressing real estate agents. In this episode, we discuss… 1:32: Why Joey takes a long-term approach to business 3:33: Alternative ways of boosting reputation 5:37: Why Joey targets listing agents 8:56: What a cross qual is 10:30: How this strategy aligns with Joey’s business philosophy 11:57: Impact of cross quals on Joey’s business 13:38: How cross quals weed out LOs that aren’t thorough enough 15:23: How the cross qual strategy helps with recruiting 20:00: Why Joey doesn’t use a CRM Episode 103 | How To Use Cross Quals As A Long Term Growth Strategy Listen & Subscribe to the Podcast: Apple Podcasts, Spotify – https://www.uwm.com/good-better-broker?utm_source=youtube&utm_medium=streaming&utm_campaign=gbb THIS INFORMATION IS PROVIDED TO MORTGAGE PROFESSIONALS ONLY, AND IS NOT INTENDED FOR, OR, AUTHORIZED FOR CONSUMER DISTRIBUTION. THE VIEWS EXPRESSED BY GUESTS ARE THEIR OWN, AND DO NOT NECESSARILY REPRESENT THE VIEWS OF UNITED WHOLESALE MORTGAGE, LLC. THE INFORMATION, OPINIONS, AND RECOMMENDATIONS PRESENTED IN THIS PODCAST SERIES DO NOT CONSTITUTE LEGAL OR OTHER PROFESSIONAL ADVICE OR ENDORSEMENTS OF ANY KIND.