How to win new clients as a freelancer in the screen industries with Alison Grade and Mike Southon

Alison Grade, a freelancer in the TV industry, explains how to value yourself as a freelancer to gain new clients. She emphasizes that your value is much more than just the price you charge, it’s the “secret sauce” that you can offer to clients that makes you a good fit. She also talks about understanding your boundaries as a freelancer when it comes to your rate and knowing when to walk away. In this workshop, Alison is joined by Mike Southon, who talks about ways to build your network, the qualities needed to sell yourself and why “Mike’s Magic E-Mail” is the best thing he’s ever created. About Alison Grade Alison Grade is a serial entrepreneur, career freelancer and author of the best-selling book The Freelance Bible. She is also the founder of Mission Accomplished, a consultancy offering training, mentoring and strategic advice to start-ups and established SMEs in the Creative Industries. During her career, Alison has produced over 7,000 minutes of film and television productions on both high and low budgets. About Mike Southon Mike Southon is a serially successful entrepreneur, best-selling business author and one of the world’s top business keynote speakers on entrepreneurship, intrapreneurship and sales. He is co-author of several best-selling business books such as The Beermat Entrepreneur and Sales on a Beermat and is Entrepreneur-in-residence at Cass Business School. About the event This event took place on 16 June 2020. It's part of a series designed to provide information and practical advice from screen sector and business experts. This programme is supported by ScreenSkills using National Lottery funds awarded by the BFI as part of the Future Film Skills Strategy.