How To List Your Product on Amazon Seller Central 2026 (Step-By-Step)

I show STEP-BY-STEP how to add a brand new item to your Amazon shop from start to finish. This beginner tutorial covers Amazon Seller Central setup, creating a product page, writing title and description, uploading photos, choosing price and stock. ▶️Book Your 1-1 FREE Strategy Call Here: https://start.travismarziani.com/?utm_source=youtube&utm_campaign=howtolistjamesgraves If you enjoyed the video and want more in-depth Amazon FBA expert advice, be sure to check my FREE 10 HOUR course: https://www.youtube.com/watch?v=cJusVKR-h4A 🔔 Subscribe for the latest e-commerce updates on Trump’s tariffs, Temu, and much more!🔔 https://www.youtube.com/@TravisMarziani?sub_confirmation=1 Connect with me! https://www.instagram.com/travismarziani/ My favorite Amazon FBA & E-commerce tools: 🎨Design your Amazon listing with FBA Creatives: https://fbacreatives.com (Get 40% OFF with code TRAVIS) 👥Hire reliable VAs with Onlinejobs.ph: http://travismarziani.com/onlinejobs 🌐Get a free domain name with Hostinger: http://www.hostinger.com/travis 🔍Find profitable Amazon FBA products with Helium 10: http://travismarziani.com/helium10 🏗️Find competitor’s manufacturers with Jungle Scout: http://travismarziani.com/junglescout 🛍️ Build online stores fast with Shopify: http://travismarziani.com/shopify 💻Hire freelancers easily with Fiverr: http://travismarziani.com/gofiverr Assume all links in the video & description are affiliate links and that by using them you are supporting the channel and helping us negotiate better deals and bring bigger guests, so thank you! Thank you for watching, and I hope you have a wonderful rest of your day! – Travis About: Former Amazon program manager James shows you exactly how to create a high-converting Amazon FBA product listing that drives sales. Drawing on his own launches like Bogeies and Beers and strategies from Travis’s Passion Product Formula, James walks beginners step by step through Amazon Seller Central listing setup, optimization, and keyword strategy. • How James lists a product on Amazon step by step: logging into Amazon Seller Central, navigating the catalog, and adding a new product from scratch. • The importance of high-converting Amazon product listings: product photos, main image strategy, product title, bullet points, pricing strategy, and optimized product descriptions that turn clicks into sales. • Using keywords effectively to boost organic search traffic on Amazon: keyword research, Helium 10 keyword tools, and keyword strategies inspired by Travis’s Passion Product Formula to rank for buyer terms. • Choosing the right Amazon category and subcategories based on competitor analysis so your product appears in the best niches and search results. • Setting up product variations (sizes, colors, options), brand names, and external product IDs like UPC codes the correct way inside Amazon Seller Central. • Crafting optimized Amazon bullet points and product descriptions packed with keywords that highlight product features, benefits, and niche appeal for unique products. • Selecting product quantity, manufacturer details, and special product attributes for consumables and unique items so your Amazon FBA listing is fully compliant and ready to ship. • Pricing strategy recommendations from James: how to price your product to cover Amazon fees, stay profitable, and position premium products in competitive niches. • Understanding the difference between FBA (Fulfilled by Amazon) and FBM (Fulfilled by Merchant), and how using FBA can boost Prime eligibility, increase conversions, and grow Amazon sales. • The critical role of Amazon main images and multiple listing photos in capturing customer attention, increasing click-through rate, and improving conversion rate. • Real tips and examples from James’s own launches, including niche product ideas like golf novelty gifts, and how to incorporate relevant keywords such as “golf gift,” “golf novelty product,” and “bachelor party gift.” • Overview of Travis’s Passion Product Formula and why James recommends using a proven system or course to learn full Amazon FBA strategies from product ideation and niche selection to listing optimization and launch. James packs this video with actionable Amazon FBA listing tips, keyword optimization tactics, high-quality image strategies, effective product descriptions, and pricing methods so you can launch a unique Amazon product, improve organic search rankings, and maximize sales using proven Passion Product-style strategies.