The Hidden Truth About Global Tourism | Tourism Management | Travel Industry | Randy Durband

Discover how the future of tourism is being shaped by sustainability, certification, and smarter destination management at the PATA Annual Summit 2026 in Korea. In this interview, Randy Durband, CEO of the Global Sustainable Tourism Council, explains why the tourism industry needs stronger sustainability standards, long-term planning, and real action instead of just promises. From sustainable tourism certification to destination management and global tourism trends, this conversation explores how travel businesses, hotels, and governments can build a more responsible and resilient future for travel and hospitality. If you're interested in the tourism industry, eco tourism, hospitality management, or sustainable travel, this interview offers valuable insights into the future of global travel. Topics covered in the video: sustainable tourism trends in 2026 global tourism challenges tourism industry sustainability destination management and development sustainable tourism certification hotel sustainability standards travel industry supply chain hospitality industry trends eco tourism and responsible travel global sustainable tourism council insights tourism leadership and long-term planning tourism certification explained pata annual summit 2026 highlights [sustainable tourism, global tourism, tourism industry, sustainable travel, eco tourism, destination management, hospitality industry, tourism certification, global sustainable tourism council, gstc, responsible tourism, green tourism, hospitality management, tourism trends 2026, travel industry, hotel sustainability, sustainable hotelse, travel sustainability, asia tourism, tourism leadership, tourism development, pata annual summit, tourism business] #sustainabletourism #globaltourism #tourismindustry #ecotourism #sustainabletravel #hospitalityindustry #travelindustry #responsibletourism #gstc #tourismconference #hospitalitymanagement #greentravel #asiatourism #pata #travel2026