Panama City is Replacing Miami as the Go-To Luxury Destination | Imex Frankfurt | Jose D

Welcome to an exclusive interview at IMEX Frankfurt 2026! We sit down with Jose Duran, Commercial Director of Sheraton Grand Panama to discover how this iconic Marriott property is undergoing an exciting major renovation while positioning Panama as one of the most exciting emerging MICE destinations in the Americas — targeting European, American and South American markets! 🎯 What's covered in this video: ✅ How Sheraton Grand Panama is managing two prestigious hotel brands in Panama City ✅ Why the exciting major renovation of Sheraton Grand Panama — completing by end of 2027 — will transform the property ✅ How Panama is positioning itself as a world class MICE destination with massive untapped potential ✅ Why Europe, USA and South America are the three key target markets for Panama hospitality growth ✅ How wellness tourism is identified as the biggest and most important travel trend for 2026 ✅ Why sustainability is shaping every aspect of how Sheraton Grand Panama serves its guests ✅ How their focus on attention to detail and experiential hospitality is setting them apart from competitors ✅ Why Panama has enormous MICE opportunities — both corporate and incentive travel segments ✅ How IMEX Frankfurt 2026 is generating massive new leads and business partnerships for the property ✅ Why 2026 is the year of renovation and growth for Sheraton Grand Panama 🔍 Whether you're a MICE planner, luxury traveler, event organizer, wellness enthusiast or planning your Panama City trip, this video is packed with insights on Sheraton Grand Panama, MICE destination Panama, wellness tourism trends, sustainable luxury and the exciting future of Panama City hospitality in 2026! 📍 Filmed at IMEX Frankfurt 2026 | Germany 🔔 Subscribe for more Panama travel guides, MICE destination insights and luxury hotel news from the Americas! [Sheraton Grand Panama 2026, MICE destination Panama, Panama City hotel guide, best hotels Panama, wellness tourism Panama, sustainable luxury Panama, Panama conference hotel, incentive travel Panama, Visit Panama 2026, Panama City travel, European tourists Panama, American tourists Panama, South American tourists Panama, Panama hotel renovation, Marriott Panama, luxury hotels Panama City, IMEX Frankfurt 2026, Panama business travel] #sheratongrandpanama #micepanama #wellnesstourism #visitpanama2026 #panamacityhotel