Bleisure Travel is Changing Hotels Forever | Imex Frankfurt | Pia Malou Moeller & Jan Hummel

Welcome to an exclusive interview at IMEX Frankfurt 2026! We sit down with Pia Möller and Jan Hamel from Minor Hotel Group Germany — representing one of the world's most exciting and growing hotel groups — to discover how they are boosting Minor brand awareness beyond NH Hotels, capturing the UK market and navigating the explosive growth of bleisure travel and short term MICE bookings! 🎯 What's covered in this video: ✅ Why Minor Hotel Group — one of the world's fastest growing hotel groups — is much bigger than just NH Hotels ✅ How Minor is actively launching exciting new hotel brands under their growing global umbrella ✅ Why IMEX Frankfurt is the single most important annual event for Minor Hotel Group's German team ✅ How face to face connections at IMEX create business relationships that emails and calls simply cannot replace ✅ Why the USA is currently their biggest market — and how they are actively targeting UK travelers for European bookings ✅ How bleisure travel — combining business and pleasure — is one of the fastest growing trends in 2026 ✅ Why short term MICE bookings — just 2 to 4 weeks in advance — are becoming increasingly common ✅ How Minor Hotel Group is balancing last minute bookings and long term trade fair reservations ✅ Why small and medium MICE bookings are increasingly short term — and how hotels are adapting ✅ How Minor is working to increase brand recognition beyond the well known NH Hotels identity 🔍 Whether you're a MICE planner, corporate travel manager, bleisure traveler, hotel industry professional or planning your European business trip, this video is packed with insights on Minor Hotel Group brands, NH Hotels Europe, bleisure travel trends, short term MICE bookings and the future of business travel in Europe 2026! 📍 Filmed at IMEX Frankfurt 2026 | Germany 🔔 Subscribe for more hotel industry insights, MICE travel trends and European hospitality news! [Minor Hotel Group 2026, NH Hotels Europe, bleisure travel 2026, MICE booking trends, short term hotel bookings, IMEX Frankfurt 2026, Minor Hotels new brands, corporate travel Europe, business leisure travel, UK tourists Europe hotels, US tourists Europe, incentive travel Europe, MICE hotels Europe, trade fair hotels Europe, hotel brand awareness, Minor Hotels global, business travel trends, last minute hotel bookings] #minorhotelgroup #nhhotels #bleisuretravel #micetrends #imexfrankfurt2026