I'm Switching from Sony to Hasselblad after 10 Years

Sign up for your PPA membership and save $25 using this link: https://www.ppa.com/join/tony-chelsea-northrup/ #sponsored Buy the Hasselblad 907x & CFV 100C: http://SDP.io/907x100c After years with Sony, I found something better... much better. Here's why I'm leaving Sony behind—and why you should probably stay with Sony. In this video, I share my journey from a decade with Sony cameras to embracing the Hasselblad system. I'll cover what I loved about Sony (autofocus, lens variety, portability) and the pain points that ultimately led me to make a change: color science frustrations, complex menus, a difficult screen, and a feeling of being uninspired. Discover my "Hasselblad moment" and what immediately impressed me about the X2D and especially the CFV & 100C. We'll do a side-by-side comparison of Sony vs. Hasselblad, focusing on straight-out-of-camera color, detail retention, dynamic range, and skin tones. Learn why Hasselblad is more than just a camera—it's a system that offers a hybrid experience, allowing you to seamlessly switch between digital and film medium format. I'll explain why Sony is a tool, but Hasselblad is an experience, making a statement that resonates with both subjects and clients. While the Fujifilm GFX offers similar sensors and a lower price point, I'll explain why it doesn't quite capture the same magic. I'll share what I'm gaining (medium format look, timeless color, more intentional shooting) and what I'm giving up (slower AF, price, limited lens choices) by switching. Ultimately, I'll reveal why these trade-offs are worth it for my work and help you decide if Hasselblad is right for you, or if you should stick with Sony. If you've ever questioned your camera loyalty, like, subscribe, and share! Let me know your own system struggles or dream cameras in the comments below.