Welcome back to The Hill I’ll Die On, our Friday mini-series inside The Property Couch where members of the Couch Crew share bold money opinions they’re willing to stand behind. In this episode, mortgage broker Luke Oxenham joins Ben Kingsley to share a stance he feels strongly about: 👉 Don’t take financial advice from Instagram. You’ve probably seen the posts: “Pay off your home loan in 7 years.” “Use this one secret strategy.” “Buy property with no money.” But when you dig deeper, Luke explains that many of these “secrets” are simply well-known strategies packaged into clickbait content designed to capture attention and generate leads. In this conversation, Luke and Ben unpack: • Why financial content spreads so quickly on social media • How “secret strategies” are often recycled advice • The lead-generation model behind many property promotions • Why financial education and context matter more than shortcuts They also discuss why younger generations are increasingly drawn to these messages — and how to filter hype from genuine financial guidance. *Timestamps* 00:36 – Meet Luke Oxenham: Mortgage Broker & Couch Crew 01:33 – The Hill: Don’t Take Financial Advice From Instagram 02:21 – The “Pay Off Your Home Loan in 7 Years” Hook 03:35 – The Real “Secret” Behind Viral Money Strategies 05:03 – Fin-fluencers, Lead Generation & Property Spruiking 06:13 – The Superannuation Property Pitch 08:02 – Why Social Media Financial Advice Can Be Dangerous 09:00 – Why Millennials & Gen Z Are Drawn to Quick-Win Strategies 10:14 – The Real Path: Education, Patience & Smart Decisions 👍 Like this video if it helped! 👇 Let us know if there's a hill you'd die on here: thepropertycouch.com.au/contact 🔔 Subscribe for weekly insights on property, finance & money management 📲 Join 19,000+ investors on Moorr: https://moorr.com.au 💡 Access free resources via MyKnowledge: https://moorr.com.au/myknowledge #thepropertycouch #propertyinvesting #auctiontips #moneyeducation

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