After a strong run of capital growth, many investors find themselves asking the same question: should we sell now, or hold on? In this TPC Gold segment, Ben and Bryce respond to a listener question about a Perth investment property that has risen significantly in value but remains negatively geared. They unpack the psychology behind wanting to “bank the profit,” explain the opportunity cost decision at play, and walk through the fundamentals shaping Perth’s outlook. Rather than focusing on short-term moves, this discussion highlights the importance of understanding market drivers, costs of selling, and having a clear long-term plan before making big decisions. *Timestamps:* 00:00 – Listener question: sell or hold? 01:32 – The psychology of “banking profits” 02:36 – Opportunity cost vs cash flow pressure 03:31 – Perth’s long-term economic fundamentals 04:29 – Supply, demand and population growth 05:32 – The true cost of selling 06:32 – Will growth outweigh the holding cost? 07:16 – The missing piece: a clear North Star 08:56 – Planning the next move, not reacting P.S. This is just a snippet from our 567 | Trusts, SMSFs & “My Buyer’s Agent Said I Asked Too Many Questions!” — Is That Normal? For the full scoop, check it out here 👉 https://thepropertycouch.com.au/ep567-qa-trusts-smsf/ P.P.S. And feel free to send in your questions here 👉 https://thepropertycouch.com.au/topics/ We would love to answer them on the show! #ThePropertyCouch #TPCGold #PropertyInvesting #SellOrHold #InvestmentStrategy #LongTermWealth #PropertyMarkets

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