Brands are stopping all spending, except on this strategy, with Vimmi CEO Eitan Koter.
The "TikTokification" of retail - live streaming from mobile devices direct to consumers. Product videos distributed across social media, with purchases taking place on site or in e-stores like Shopify. Is off line retail dead? Eitan Koter, Co-CEO of Vimmi, explains are driving 50%+ conversion rates on live shopping events. 20% Discount Offer: Unnoticed20 at checkout. https://vimmi.net/ Recommended Reading: "Marketing for Supervillains" by Jesse James
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