Behind the MKBHD x Atoms 251 Launch!

After two years of development, we're thrilled to announce that we're launching a high-top sneaker, the Model 251, made in collaboration with Atoms. Full details are in the @mkbhd video — here's how we planned and shot the intro. To get the MKBHD × Atoms shoe: http://atoms.com/mkbhd First 2300 orders ship instantly! Everything after that will ship in 9 weeks, only available until May 25th ~ Chapters: 00:00 Unboxing 01:35 Mounting the shoe to the robot arm 04:08 Setting up the first shot 05:28 Robot camera movement setup 08:54 Priming the Ronin shot 11:17 Ronin shot execution 12:15 Wrap-up Shop the merch: https://shop.mkbhd.com Join the Discord: https://discord.gg/mkbhd Music licensed from Epidemic Sound: https://www.epidemicsound.com/referral/8m00ja Follow The Studio: https://twitter.com/TheStudio https://www.instagram.com/thestudio/ Follow the staff: Marques Brownlee https://twitter.com/MKBHD Adam Molina https://twitter.com/AdamLukas17 Alex Wolfe https://twitter.com/thealexwolfe Andrew Manganelli https://twitter.com/AndyManganelli Brandon Havard https://twitter.com/b_hvrd David Imel https://twitter.com/DurvidImel Ellis Rovin https://twitter.com/ellisrovin Hayato Huseman https://twitter.com/hayatohuseman Jono Tan https://twitter.com/jonotan86 Mariah Zenk https://www.instagram.com/totallynotabusinessacc/ Michael Emerick https://twitter.com/Mikey_Emerick Miles Somerville https://twitter.com/SomeOfMiles Tim McMahon https://twitter.com/timmcmahonn Vinh Dang https://twitter.com/danggvinh Equipment used in this video and others: Canon EOS C70: https://geni.us/AtpxW Canon RF 15-35mm f/2.8L: https://howl.me/chHqd63eV8A Canon RF 28-70mm f/2.8L: https://geni.us/Tbimi Sennheiser MKH-416: https://geni.us/jYxRVj Sennheiser ME 2 lav: https://geni.us/0bpKiZX PowerDeWise lav: https://geni.us/SRX1Th Zoom F8n Pro: https://geni.us/tuv7o8 DJI Mic: https://geni.us/DQoM Shot by Hayato Huseman, Brandon Havard, Vinh Dang, and Miles Somerville Produced by Hayato Huseman Audio by Ellis Rovin Graphics by Tim McMahon and Michael Emerick