In this video, I break down what a GS1 Digital Link is, why it matters, and how the world is moving from old-school 1D barcodes to 2D barcodes. GS1 standards are basically the universal language for identifying products, and the big push right now is the Sunrise 2027 initiative—replacing 1D barcodes with 2D by 2027 so consumers can get richer product info and businesses can improve traceability and supply chain efficiency. I also walk you through how QR TIGER fits into this transition by generating GS1-compliant Digital Link QR codes. The key takeaway is simple: one scan can deliver far more than a product ID—think expiration dates, promos, nutritional facts, usage instructions, sustainability info, and authenticity checks. And the feature I really like is that these can be dynamic, meaning you can update what the code points to without reprinting the QR. I finish with a practical step-by-step: find the GS1 Digital Link tool, choose simplified (EAN only) or extended (more identifiers/attributes), pick an output (URL/file/product page/app store), customize the look, and download your final code.