Obliterating bike industry pricing: X-Lab launches in North America

After making bikes for other brands for three decades, XDS recently launched its own brand, X-Lab, with unheard-of pricing. In April, X-Lab debuted in North America at the Sea Otter Classic. I chatted with head of international growth Patrick Pan about where the brand came from, and where it wants to go. -- Want to see what I'm testing and where? Follow me on Strava: https://www.strava.com/athletes/ben-delaney on Instagram: https://www.instagram.com/ben_delaney -- The Ride is supported in 2026 by: BikeTiresDirect: https://tinyurl.com/yc7vxujh (save 10% with code 'RIDEWITHBEN') Castelli clothing: https://www.castelli-cycling.com/US/en/ Perc coffee: https://tinyurl.com/fjr7nurr (save 15% with code 'ride15') Feedback Sports stands & tools: https://bit.ly/3S9Dq8r Saris racks: https://saris.com/collections/racks# (save 15% with code 'ben15') Silca maintenance: https://silca.cc/ (save 10% with code 'theridewithbenjune2025') Lezyne radar & lights: https://tinyurl.com/4z5e3e9u The Cyclist Lawyer: https://www.thecyclist-lawyer.com/ Shimano shoes: http://tinyurl.com/ye274tep