ESTÉE LAUDER + PUIG MERGER? What This Could Mean for Fragrance

ESTÉE LAUDER + PUIG MERGER? What This Could Mean for Fragrance ➡️ ScentFest SF: https://scentfestsf.com ➡️ Buy NEW ScentClub Kit #18: https://theperfumeguy.net/products/scentclub-kit-018 ➡️ Buy JUSBOX Fifty Four: https://tidd.ly/40tu4d5 15% off code ScentclubVMS15 FOLLOW ME ⬇️⬇️⬇️ 🔴 Follow Me on Instagram, Facebook + TikTok @ThePerfumeGuy @ThePerfumeGuyShorts 📌Send me questions to LFSGQUESTIONS@GMAIL.COM 📌 In this video, I break down the reported merger talks between Estée Lauder and Puig and what a potential deal could mean for the fragrance industry. From Tom Ford, Le Labo, Jo Malone London, and Frédéric Malle to Rabanne, Carolina Herrera, Jean Paul Gaultier, Byredo, and Dries Van Noten, this could reshape the balance of power in fragrance. I also walk through the key brands under each conglomerate and share my thoughts on what this could mean for fragrance quality, creativity, and the future of niche perfumery. 0:00 BIG NEWS: Estée Lauder + Puig Merger Talks 0:43 Why This Is Happening (L’Oréal Pressure & Industry Shifts) 1:20 The Scale of This Potential Deal 2:16 What Happens to Fragrance? 4:31 Estée Lauder Fragrance Brands Overview 6:12 Tom Ford Beauty 6:29 TOM FORD TAORMINA ORANGE 8:08 Jo Malone London 9:17 JO MALONE AMBER LABDANUM 9:25 WILD FIG & CASSIS, BLUE AGAVE & CACAO, POMEGRANATE NOIR, VERBENAS OF PROVENCE 9:48 JO MALONE WOOD SAGE & SEA SALT 10:12 Le Labo 10:43 LE LABO BERGAMOTE 22 + ROSE 31, THE NOIR 29 10:52 LE LABO ANOTHER 13 11:01 LE LABO VIOLETTE 30 12:01 Frédéric Malle 12:10 FREDERIC MALLE PORTRAIT OF A LADY 12:36 FREDERIC MALLE THE MOON + MUSC RAVAGEUR + SYNTHETIC NATURE 12:49 FREDERIC MALLE CONTRE JOUR 30:17 FREDERIC MALLE DRIES VAN NOTEN 14:23 By Kilian 14:30 BY KILIAN STRAIGHT TO HEAVEN 14:38 BY KILIAN LOVE DON'T BE SHY 15:50 BY KILIAN OLD FASHIONED 16:36 AERIN 17:08 AERIN ROSE DE GRASSE ROUGE 17:54 Aramis 18:42 ARAMIS INTUITION + ARAMIS ARAMIS 19:04 ARAMIS TOBACCO RESERVE 20:12 Secondary Brands (Clinique, MAC, Bobbi Brown, Origins) 20:36 CLINIQUE HAPPY WOMEN + HAPPY MEN 21:08 CLINIQUE AROMATICS ELIXIR, CLINIQUE AROMATICS IN BLACK CLINIQUE AROMATICS IN WHITE 22:01 Balmain Beauty 22:29 BALMAIN SEL D'AMBRE 22:45 Puig Overview 22:59 Rabanne 23:15 RABANNE ARMURE MARA 23:54 RABANNE 1 MILLION + INVICTUS LINES 24:11 Carolina Herrera 24:50 CAROLINA HERRERA GOOD GIRL + BAD BOY FRAGRANCES 25:07 JEAN PAUL GAULTIER LE MALE ELIXIR 25:49 JEAN PAUL GAULTIER LE MALE IN BLUE 26:06 Nina Ricci 26:28 NINA RICCI L'AIR DU TEMPS 26:36 Niche & High-End (Byredo, Penhaligon’s, L’Artisan Parfumeur) 30:08 Dries Van Noten 30:26 DRIES VAN NOTEN CHAMOMILE SATIN 31:24 Licensed Brands (Christian Louboutin, Caron) 31:47 CHRISTIAN LOUBOUTIN FETICHE L'AMBRE 33:39 Spanish Heritage & Other Brands 34:01 PUIG QUORUM + AGUA BRAVA FRAGRANCES 35:06 Celebrity Fragrances (Antonio Banderas, Shakira) 36:06 Beauty Side (Charlotte Tilbury + Others) 37:21 What Happens If This Merger Happens? 38:02 Industry Power Rankings (L’Oréal, LVMH, Coty, Shiseido) 39:33 ScentFest SF Announcement & Invitation DISCLAIMER: This video is self-funded and not sponsored. I may earn a small commission if you purchase through the links provided. Thank you for the support! All opinions are my own. Fragrance is personal, so always sample before you buy because what works for me might not work for you. 📕 Read Perfume Books 📕 👉🏼 Bad Girls Perfume: https://amzn.to/3rM7pd5 👉🏼 The Ghost Perfumer: https://amzn.to/3aiKspd 👉🏼 Perfumes The Guide 2018: https://amzn.to/2O5JCfK 👉🏼 Perfume The Story Of A Murderer: http://amzn.to/2eJMnB4 👉🏼 Perfume: The A-Z Guide: https://amzn.to/2oZsbFI 🔍 Catch all my FRAGRANCE DEEP DIVE VIDEOS here: https://www.youtube.com/watch?v=-d0yCDzyDAk&list=PLWU-mtcVz4pttBmxDqDJTLGyPsLMTr3fT 📜 WATCH HISTORY OF FRAGRANCES VIDEOS here: https://www.youtube.com/watch?v=MzdwaWDR2sc&list=PLWU-mtcVz4psQ0HQIVSjJjc1EnnpMQ_of 🖼️ WATCH PERFUME MASTERPIECES VIDEOS here: https://www.youtube.com/watch?v=MzdwaWDR2sc&list=PLWU-mtcVz4puWuh-QlwnZHPtJR4CIV8BX #ThePerfumeGuy #Fragrance #Perfume #EsteeLauder #Puig #FragranceNews #PerfumeNews #NicheFragrance #LuxuryFragrance #TomFord #LeLabo #Byredo #JeanPaulGaultier #CarolinaHerrera #FragranceCommunity ✅ Subscribe For More Videos + Giveaways: https://goo.gl/xWnYzi ✅ Latest Video: https://youtu.be/NEhaImHF13s