Your Home's Price Doesn't Matter If This Is Wrong

Your Home's Price Doesn't Matter If This Is Wrong Most people listing their home right now are focused on the wrong things entirely, and it is costing them offers they never even know they missed. In this episode Paul sits down with Frances Ebbrell, a real estate agent who has built her approach around something most agents never talk about: emotional storytelling. Frances breaks down why selling a home has nothing to do with listing its features and everything to do with making a buyer feel something the moment they walk through the door or read the listing description. She explains the difference between a home that sits and a home that gets multiple offers, and it comes down to whether buyers can picture themselves living the life that home represents. The conversation also gets into presentation in a way that goes beyond staging tips. She also covers radon awareness, what sellers need to know before listing, and how to price and position a home in a market where buyers are still waiting for prices to drop. If you are thinking about selling in Ottawa or the surrounding area this spring, this episode will change how you think about what your home is actually worth and how to present it to get the best possible outcome. 00:00 Intro 01:36 The Art of Storytelling in Real Estate 06:05 Things To Consider When Listing Your House 10:14 Understanding Radon and Its Health Implications 15:16 Current Market Trends and Seller Expectations 20:34 Are People Still Buying Houses in Carleton Place? 24:38 The Importance of Presentation in Real Estate 26:37 Surprising Fact: The Multiple Offers 27:58 Mood Boosts Get in touch with us! Paul Stevenson - Mortgage Agent Level 2 CENTUM Financial Services LP Email: paul@paulstevenson.ca Phone: 1-613-263-4543 https://www.paulstevenson.ca David Warren - Mortgage Agent Level 2 Referral Mortgages Email: david@referralmortgages.com Phone: 1-613-686-6003 https://www.referralmortgages.com Frances Ebbrell Carleton Place Realtor Frances@boardwalkottawa.com www.francesebbrell.com Instagram: https://www.instagram.com/febbrell 613-806-5272 https://www.facebook.com/frances.ebbrell Listing video and pics: https://easyagentmedia.hd.pics/30-Emily-St/idx If you have a question or topic you'd like to hear us discuss send us an email at: theottawarealestatepodcast@gmail.com or leave us a comment below! New Episodes of the podcast are available on Wednesdays at 10AM on all podcast services and at www.theottawarealestatepodcast.com Brought to you by Referral Mortgages, PaulStevenson.ca, Guertin/Poirier Avocates Lawyers, CENTUM, BIG - Billyard Insurance Group, Easy Neon Signs and A to Z Cleaning Expert. https://www.easyneonsigns.ca Use code TOREP and get 20% off all your orders. (This is an affiliate link).