Lumo - The stylish wearable keeping cyclists safe | The Trailblazers

What if a stylish wearable jacket could potentially save your life? Over 92% of fatalities with cyclists happen in low light conditions, yet only 10% wear high-visibility clothing - most cyclists find them tedious, unattractive or simply not powerful enough. Meanwhile few high-viz clothes are outfits you’d actually want to be seen in! Our latest trailblazer Lucy Bairner has created Lumo (http://www.lumo.cc), a range of sleek clothing without the day-glo polyester cringe factor! With clothing to be seen in on and off the bike, it will incentivise folks to be safer on the road. - This is episode 5 of The Trailblazers (http://youtube.com/digitalfutures), an ambitious 15-part series powered by Telefónica, where co-curators @whosbored & @shivvyjervis discover those millennials whose ventures use #techforgood. - Seen our snappy teaser segment for this episode? Check out what's happening Across the Pond https://youtu.be/KlQnnHMr2Rk -Want this episode with Spanish subtitles? Watch it here https://youtu.be/1brnLehFwHE - Credits: Filmed by - Dragonfly productions; Series creator - Shivvy Jervis (Head of Digital Content, Telefónica and Producer, Digital Futures); Contributing Producer - Helen Parker; Editor - Sam Woodman