Digital Futures: How mobile ads target YOU, not the tech in your pocket

You're 'mobile' - the device is just a screen... Here's the snappy lowdown on the futurescape for mobile advertising during a crossover year where we'll start using the net via mobile more than a desktop. Watch in Spanish: http://youtu.be/x2OyHqzFjSY Advertisers! Lifting and shifting a TV or digital ad onto mobile is uninspiring. Fetch co-founder @jamesaconnelly has tips on how you can reimagine the advert. Plus, insight from @simonbirkenhead on the explosive growth on programmatic trading and why it's the way forward. Consumers! Be vigilant about native ads, where it looks like content from the site, but is a paid for message, insists @dancall of Carat Global. The global ad market for 2014 is forecast at $500 bn dollars. It will be mobile that will drive the strongest growth in this sector. Watch the vid. Now! Presenter: Shivvy Jervis Powered by Telefonica | telefonica.com/digitalhub