I bring up the TCL 55QM6K as the alternative that leans into software and usability: Google TV, lighter weight, and Halo Control aimed at reducing blooming. You also get Onkyo-branded audio and a native 144Hz panel, so it still checks key “premium” boxes in the mid-range space.
Pros
+Native 144Hz refresh rate for smooth motion and gaming
+Google TV platform for a streamlined, content-first experience
+Onkyo-branded speaker system with Dolby Atmos support
+Lighter weight (listed at 27.3 lbs) for easier wall mounting
+Halo Control system designed to reduce blooming
Cons
-Brightness is described as “high HDR brightness” without a clear nit rating
-Less specific gaming validation compared to FreeSync-certified competitors