Suntory - A Nature-based Beverage Company That's Sustained By Water

The nature and its ecosystem - forests nurtured by water, rivers, oceans, atmosphere and living creatures - are the valuable management foundation of the Suntory Group’s business. As a company whose products rely on blessings of nature, Suntory Group strives to protect nature and its ecosystem through water source conservation and shift to sustainable agricultural practices and packaging. As a global beverage company that offers a uniquely diverse portfolio of products ranging from premium spirits, beer and wine to brewed teas, bottled water, still and carbonated soft drinks, water is the most important ingredient for the Group. At the same time, water is a precious shared resource. However, the increase in the world's population and climate change are causing water resource problems on a global scale, and it is predicted that by 2050, approximately 5 billion people worldwide will suffer from serious water shortages. Many issues are involved in this global water shortage, and drinking water, domestic water use and food production are inseparable from this problem. The Suntory Group regards itself as part of the natural water cycle, and has been working to conserve water at its plants and at water sources together with the local communities in order to realize a healthy water cycle. The "Natural Water Sanctuary" is an initiative that manage healthy forests which nurture quality ground water. Suntory Group started the initiative 20 years ago and it has expanded to 12,000 ha of forests in 22 locations throughout Japan, recharging twice the amount of groundwater that the Group takes in domestically. The Group now implements water source conservation activities tailored to local conditions in the countries where it operates. Find out more: https://www.suntory.com/ _________________________________________________________________________________________________ TBD Media Group, recently acquired by AIIG (Acumen International Investments Group) documents these nuggets of wisdom to inspire change and make business accessible in this digital epoch. Acumen Media is an international media and film production company, revolutionising the way stories are told in the digital epoch. Originally established in 2014, Acumen have utilised the power of visual storytelling to craft meaningful short films and documentaries with a focus on themes of innovation, world change and sustainability. Harnessing their talented workforce, Acumen have created award-winning B2B films that resonate with audiences worldwide. Learn more about our projects and campaigns on: https://acumenstories.com/ Visit our official website at https://acumenmedia.com/ FOLLOW US: LinkedIn: https://uk.linkedin.com/company/acumen-media-group Twitter: https://twitter.com/Acumenstories Facebook: https://www.facebook.com/AcumenStories/ Instagram: https://www.instagram.com/acumenmediaglobal/ TikTok: https://www.tiktok.com/@acumenmediaglobal Subscribe to our channel: https://www.youtube.com/channel/UC1fe4HGjj4DOlkZXYUiY3hA