Since its establishment in 2012, global integrated online marketplace of fashion, beauty, and lifestyle products, SHEIN has proven its potential with its striking emergence into the already mature affordable fashion market. Committed to “making the beauty of fashion accessible to all”, SHEIN is now stepping up to leverage its success to bring sustainable lifestyles to everyone. SHEIN has a business model of maintaining an overall balance between supply and consumer demand, which is considered the critical factor in its success. The company has developed a supply chain that allows it to predict trends by leveraging technology, thereby substantially eliminating overstock and excess production, and reducing waste. SHEIN embeds a mindset of sustainability across its entire value chain, from sourcing to the end of life of its products. Find out more: https://sheingroup.com/ _________________________________________________________________________________________________ TBD Media is an international purpose driven media group that helps companies, organisations and governments tell their brand stories in a direct and human way. Combining over 30 years of experience in marketing, content creation, video production and publishing, our senior team have been providing thought-provoking content since 2015. Learn more about our projects and campaigns on: https://www.tbdmediagroup.com/ Follow us on social media! Facebook: @TBDMedia Twitter: @TBD_Media LinkedIn: TBD Media Group Instagram: @tbdmediagroup

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