Samy Alliance: Making Brands Move Forward

The story begins in 2013 with SamyRoad pioneering the Advocacy Marketing industry, thanks to the development of the Company’s own algorithm and proprietary AI to aggregate millions of global accounts, running campaigns all around the world. The international expansion began very quickly, becoming a key player in the influencer marketing landscape. In 2020, the founding team (Juan Sanchez Herrera, Patricia Ratia and Marta Nicolas) decided to take a new approach with the creation of the Samy Alliance, a global ecosystem of specialized and integrated solutions, that leveraging creativity with technology offers integrated, social-first and data-enabled digital marketing and communications services. Listed by the Financial Times as one of the 1000 fastest growing companies in Europe for the fourth consecutive year, Samy Alliance, headquartered in Madrid, operates in more than 50 markets with offices in 15 countries and more than 400 employees. Since its creation in 2013, the company has experienced sustained growth year-on-year, consolidating its position as a leading global player in its sector. The company is currently present in Europe, the United Kingdom and the Americas, the United States being its second largest market in terms of turnover. The excellent results achieved by Samy Alliance in recent years reflect the company's resilience, with a 43% year-on-year increase in EBITDA in its last financial year, result of a combination of organic and inorganic growth: geographical expansion into new markets through acquisitions and integration of new services for its clients. Find out more: https://samyroad.com/en/ _________________________________________________________________________________________________ TBD Media is an international purpose driven media group that helps companies, organisations and governments tell their brand stories in a direct and human way. Combining over 30 years of experience in marketing, content creation, video production and publishing, our senior team have been providing thought-provoking content since 2015. Learn more about our projects and campaigns on: https://www.tbdmediagroup.com/ Follow us on social media! Facebook: @TBDMedia Twitter: @TBD_Media LinkedIn: TBD Media Group Instagram: @tbdmediagroup