New Balance - producing high-quality shoes & commitment to innovation

Founded in 1906, New Balance initially focused on creating arch supports and other accessories to improve the fit of shoes. As a result, the company was originally established as New Balance Arch Support Company and it wasn't until the 1960s that the company started to produce running shoes. Since then, the company has been dedicated to creating footwear that can withstand the demands of athletic training, whilst simultaneously providing optimal comfort and style. Through the company’s vision and values - which are built on integrity, teamwork and total customer satisfaction, New Balance aims to connect with communities across the world. In the MENA region in particular, innovation is happening at a rapid pace, with the sports sector part of that growth. _________________________________________________________________________________________________ TBD Media is an international purpose driven media group that helps companies, organisations and governments tell their brand stories in a direct and human way. Combining over 30 years of experience in marketing, content creation, video production and publishing, our senior team have been providing thought-provoking content since 2015. Learn more about our projects and campaigns on: https://www.tbdmediagroup.com/ Follow us on social media! Facebook: @TBDMedia Twitter: @TBD_Media LinkedIn: TBD Media Group Instagram: @tbdmediagroup