A Moment With Mike Armstrong (Juventus)

The days of football clubs being supported largely by their local communities have long since gone. In the modern day, a football club can count on support from across the globe, with the fan base of a team having long since transcended what is seen in the stands on match day. Nowhere is this more evident than Italy. The country is inextricably linked with the beautiful game and has produced some of the greatest players to have graced a football pitch. One of its most famed clubs is Juventus. The Turin-based club have won more Serie A titles than any other club to date and have a devoted following that crosses not just national borders, but continents. The decision to pursue a more sustainable business model - largely borne out of a financial necessity by no means unique to the club, has involved Juventus embracing a more agile approach to how it interacts with its current and future fan base. The fight to remain relevant in the modern world is a considerable challenge that is being embraced by the club’s Chief Marketing & Communications Officer, Mike Armstrong. Armstrong - who has been in his role at the club since September 2021, worked at global brands such as Kraft Foods, Budweiser and Google, as well as being the Director of Sports Marketing & Digital Innovation at CBC Sports. Find out more: https://www.juventus.com/it _________________________________________________________________________________________________ TBD Media is an international purpose driven media group that helps companies, organisations and governments tell their brand stories in a direct and human way. Combining over 30 years of experience in marketing, content creation, video production and publishing, our senior team have been providing thought-provoking content since 2015. Learn more about our projects and campaigns on: https://www.tbdmediagroup.com/ Follow us on social media! Facebook: @TBDMedia Twitter: @TBD_Media LinkedIn: TBD Media Group Instagram: @tbdmediagroup