Own A Home Service Business Running Ads? - Implement This ASAP

💰Want to join Home Service Accelerator? Apply here: https://www.homeserviceaccelerator.com/ytviewtraining?el=12_4_running_paid_ads_for_business_watch_this&htrafficsource=youtube&hcategory=youtube-video How you measure advertising success at $10k/month is completely different than at $400k/month. In this video, I'm pulling back the curtain on how I approach ad spend in my seasonal business that does over $1.2 million in 2.5 months, and why your current view of ROAS (Return on Ad Spend) might be killing your growth. This is a masterclass on the evolving math of a scaling home service business. I'll break down our current ad spend across Meta, Google PPC, and Postcards, and explain why direct attribution becomes less important as you grow. Learn why a long sales cycle means you're likely killing your campaigns too early, how brand omnipresence becomes the new goal, and why a 5x ROAS at scale is better than a 9x ROAS when you're small. This is the strategic mindset shift required to go from a small operator to a dominant business. Timestamps: 0:00 - How Ad Spend Strategy Changes With Scale 1:45 - Why I Can't Give You Final ROAS Numbers Mid-Season 3:00 - Platform #1: Meta (Facebook/Instagram) Ads 4:30 - The Biggest Mistake: Killing Campaigns Too Early 7:45 - Why Your ROAS Gets Smaller as You Get Bigger 9:15 - The Shift from Lead Gen to a Branding Play 10:45 - Platform #2: Google Pay-Per-Click (PPC) 11:30 - My Strategy for Spending on Google PPC 14:00 - Platform #3: Postcard Campaigns 15:30 - The Big Problem with Mailer Attribution 17:45 - The Power of Brand Omnipresence 19:00 - The Macro View: Total Spend vs. Total New Sales 21:15 - The Math: Why a 5x ROAS is Better Than a 9x ROAS 23:00 - The Final Mindset Shift for Scaling Your Business 💰Want to join Home Service Accelerator? Apply here: https://www.homeserviceaccelerator.com/ytviewtraining?el=12_4_running_paid_ads_for_business_watch_this&htrafficsource=youtube&hcategory=youtube-video