💰Want to join Home Service Accelerator? Apply here: https://www.homeserviceaccelerator.com/ytviewtraining?el=5_Years_Of_Home_Service_Marketing_And_Business_Advice_In_25_Minutes&htrafficsource=youtube&hcategory=youtube-video Do over $1mil a year in sales? GOOGLE PPC + Meta Ad management with Local Legend Marketing: https://get.locallegend.ai/steve WEBSITE BUILDERS MENTIONED: Stryker Digital: https://www.stryker-digital.com/book-call/?el=steve In this video, I break down when home service businesses should keep marketing in-house and when it actually makes sense to hire an agency. I explain the 50% rule, why management fees should never eat up too much of your ad budget, and why most smaller businesses are better off running Meta ads, Google LSAs, and SEO themselves. I also compare Google PPC, Local Service Ads, landing pages, and SEO so you can understand which channels fit different revenue stages. I share why PPC and SEO agencies start making more sense once a business is doing over $1 million a year, especially when ad spend and competition increase. I also explain why cheap agencies often create cookie-cutter results and why the best agencies only make financial sense when their fees become a small part of your total marketing budget. Timestamps - 0:00 Why most home service businesses are getting burned by agencies 1:34 The 50% rule for agency management fees 5:41 Google LSAs vs Google PPC explained 8:52 Which marketing channels fit each revenue stage 11:55 What to do if you’re under $1 million a year 13:17 When PPC and SEO agencies start making sense 16:45 Why smaller businesses usually can’t afford good agencies 20:02 The three digit rule for spotting cheap agencies 22:12 How agency economics change at higher revenue 24:25 Final advice on when to outsource marketing Links for vendors mentioned: Local Legend Marketing: https://get.locallegend.ai/steve Google SEO and Maps SEO Services ($1mil/year or larger businesses):https://www.stryker-digital.com/book-call/?el=steve Google PPC Ads Management($1mil/year or larger businesses): https://get.locallegend.ai/steve Meta Ad Management (Businesses over $1mil/year only): https://get.locallegend.ai/steve Dope Marketing for Mailers: https://meetings.hubspot.com/patrick-o3/hsa 💰Want to join Home Service Accelerator? Apply here: https://www.homeserviceaccelerator.com/ytviewtraining?el=5_Years_Of_Home_Service_Marketing_And_Business_Advice_In_25_Minutes&htrafficsource=youtube&hcategory=youtube-video

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